Inspiring all New Zealanders to lead healthier lives

  • Alcohol

    Alcohol-related work forms a major part of HPA’s work programme.

  • Tobacco control


    Smokefree/Auahi Kore is about all New Zealanders, including youth, whanau and communities, living a smokefree life.

  • Minimising gambling harm

    While many people gamble safely, a significant number of people are still being harmed by their own or someone else's gambling.

  • Mental health

    Good mental health and wellbeing are key aspects of the ways we live, work and play.

  • Nutrition and physical activity

    We want New Zealanders to attain and maintain a healthy weight through improved nutrition and increased physical activity.

  • Skin cancer prevention

    New Zealand has the highest rates
    of melanoma skin cancer in the world.

  • Immunisation

    HPA works closely with the Ministry of Health's immunisation team to provide communications and marketing support for its National Immunisation Programme. 

HPA is a Crown entity established on 1 July 2012 under legislation to lead and support national health promotion initiatives. It has a board appointed by the Minister of Health, and staff in Auckland, Wellington and Christchurch.

In addition to national health promotion initiatives, HPA performs all functions previously undertaken by the Alcohol Advisory Council (ALAC) and the Health Sponsorship Council (HSC).

Stroke is New Zealand's third largest killer. The aim of the FAST campaign is to raise awareness that stroke is a medical emergency and to learn the FAST mnemonic.

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