HPA is a Crown entity established on 1 July 2012 under legislation to lead and support national health promotion initiatives. It has a board appointed by the Minister of Health, and staff in Auckland, Wellington and Christchurch.
In addition to national health promotion initiatives, HPA performs all functions previously undertaken by the Alcohol Advisory Council (ALAC) and the Health Sponsorship Council (HSC).
The next phase of the alcohol moderation Say Yeah, Nah campaign launched on 2 November. Not Beersies supports the work that has already been done to provide people with a language to ease up - Say Yeah, Nah - and to discourage pushing alcohol on others - ‘They’re not saying no to you, they’re saying no to the beersies’.