The Health Promotion Agency (HPA) has produced a series of television commercials (TVCs) urging people not expose others to second-hand smoke, especially children.
The TVCs feature Pio Terei, a well-known Māori comedian and celebrity, playing a variety of roles – ‘Nanny’, ‘Bogan’, and ‘Koro’ – delivering key messages on how to make homes and cars smokefree.
They are designed to deepen the meaning and relevance for Māori and their whānau and include messages about respecting the smokefree kaupapa (lifestyle) of others, the loss of whānau (family) to tobacco, and the notion of aroha (love) and protecting your whānau.
The latest statistics from the New Zealand Health Survey (2012/13) shows that around 4% of non-smoking adults and 6% of children are exposed to second-hand smoke in the home. Māori children were three times more likely to be exposed to second-hand smoke than non-Māori children.
There is strong evidence that there is no risk-free level of exposure to second-hand smoke and children often do not have the choice to move away from smoke and are more vulnerable to its effects.
Nine out of 10 people agree that smoking in cars should be banned when children are in them.
Tips on protecting your children from second-hand smoke
- Make a rule - your car and home are smokefree at all times for everyone.
- Ask your family and whānau to support you by not smoking in your car or home.
- Remove ashtrays in your home.
- Remove lighters.
- Be a positive role model and don't smoke around children. This means they are less likely to grow up to be smokers themselves.
- If you are a current smoker, think about quitting.
Thinking about quitting?
Quitline provides a free quit smoking telephone helpline, website and texting service.
Quitline also has a special service to help pregnant women quit smoking. This service is primarily phone-based and runs throughout your pregnancy until at least six weeks after baby is born. You can nominate a person/whānau member(s) to be actively involved in supporting you to quit smoking.
Call 0800 778 778 to speak to a Quit Advisor or visit www.quit.org.nz
Find quitline on Facebook: www.facebook.com/quitlinenz