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Campaign

Depression.org.nz campaign

Depression.org.nz promotes small steps that you can take on the path to recovery from depression and anxiety. It also encourages help seeking by visiting the depression.org.nz website.

The depression.org.nz campaign is part of the National Depression Initiative (NDI). The programme works to reduce the impact of depression and anxiety on New Zealanders.

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    The depression.org.nz Small Steps campaign promotes simple, positive actions that New Zealanders can take on the path to recovery from depression and anxiety. The small steps are examples of positive activities that people with lived experience of depression and or anxietyhave found helpful:

    • opening up to a friend
    • going for a walk
    • doing some gardening
    • sorting photos to connect with your whakapapa.

    The campaign also encourages people to seek help by visiting the website. Visitors to depression.org.nz will find:

    • steps for getting well
    • information about staying well
    • places to go for help
    • advice for people who are supporting others
    • videos of people sharing their stories
    • a self-help tool - The Journal.

    Key messages

    Taking small steps can help on the path to recovery from depression and anxiety.
    If you want to find out more, depression.org.nz is a great place to start.

    Campaign channels

    Television
    Online

    Audience

    The depression.org.nz campaigns aims to help all New Zealanders over 20-years-old who may be experiencing mental distress. It provides specific support for rural, LGBTI, rural, men, Māori, and Pacific communities.

    Help spread the word

    Resources are available for you to promote depression.org.nz in your local community.

    View the television commercials
    Download the images
    Order resources

    About the programme