Pre-Testie Bestie is the second phase of the Don’t know? Don’t drink campaign. The story follows a young woman supporting her bestie, who suspects she may be pregnant, to be alcohol-free until she can take a pregnancy test.
The campaign aims to reduce the number of babies born with fetal alcohol spectrum disorder (FASD), which is estimated to affect up to 3,000 babies born each year in New Zealand.
In New Zealand, two out of every five babies born each year are a result of an unplanned pregnancy (24,000 births). Approximately half of women drink alcohol in early pregnancy before they know they are pregnant, inadvertently exposing their developing baby to risk.
The campaign aims to reduce alcohol consumption during early pregnancy by encouraging women to stop drinking if there is any chance they could be pregnant.