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Campaign
Immunisation during COVID-19 response

Protect your whānau – immunise on time

Immunisation is one of the best ways to protect your whānau against a range of infectious diseases and remains a priority for parents during all COVID-19 alert levels.

Your child’s routine immunisations are due at 6 weeks, 3 months, 5 months, 12 months, 15 months and 4 years, and are more important than ever. For their best protection, immunise on time. Delaying immunisation puts your child at greater risk of serious diseases, particularly whooping cough and measles.

Your children can be immunised safely during all COVID-19 alert levels. All healthcare services have procedures in place to make vaccinating safe. Your doctor or nurse can explain how it works at their practice.

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Key Messages

As a parent, you’d do everything to protect your tamariki
Keep up with your child’s free, routine immunisations, due at 6 weeks, 3 months, 5 months, 12 months, 15 months and 4 years
Immunising your tamariki at the recommended times is the best way to protect them against serious diseases
Delaying your child’s immunisations can put them at greater risk of serious disease
Immunise during each pregnancy to protect you and baby against whooping cough and influenza
Immunisation is recommended and safe during all COVID-19 alert levels
Ask your doctor, nurse or Māori healthcare provider how you can immunise safely

Audience

The primary audience for this campaign is parents (mātua) and whānau with children aged 0 to 5-years-old. The campaign is intended to resonate strongly with Māori and Pacific communities.

The secondary audience for this campaign is expectant parents and pregnant women (hapū māmā).

Campaign channels

Radio
Online
Television

Help spread the word

Resources such as videos, radio adverts, social tiles, online banners and a fact sheet are available for community organisations and others to promote awareness in their local communities. 

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