Campaign

Say Yeah, Nah - Department of Lost Nights

Say Yeah, Nah contributes to changing New Zealanders’ drinking culture from the current norm of high-risk drinking to one of moderation. 
 

Department of Lost Nights

The Department of Lost Nights advertising is the fifth phase in the Health Promotion Agency’s alcohol moderation campaign, known as Say Yeah, Nah. Phases of Say Yeah, Nah messaging have focused on saying no, not pushing alcohol on others, pacing yourself with water, moderating intake to go the distance and not missing out because of too much alcohol.

The original Department of Lost Nights video told the story of a person who drinks too much and loses his memories, therefore, missing out on the night. The latest creative extension shifts the focus to actions that can be taken to prevent missing out.

Read about the previous phases of Say Yeah, Nah

Key messages

When you drink too much, you risk missing out on the good times.
Swap your next drink for water.
Swap your next drink for food.
Skip the next round.
 

Audience

Our Say Yeah, Nah campaigns aim to reach 18 to 24-year-olds, as they are known to drink more frequently and at riskier levels than other age groups. The Department of Lost Nights adverts use seductive tongue-in-cheek language and imagery to entice our audience into taking action.