Information for media - 2013

HPA welcomes reduction in drink driving limits

4 November 2013

The Health Promotion Agency (HPA) has welcomed the Government move to reduce the drink driving level for adult drivers from 80mg of alcohol per 100ml of blood down to 50mg/100ml.

HPA General Manager Policy, Research and Advice Dr Andrew Hearn said existing BAC limits were high by international standards and best practice overseas was for a legal BAC limit of 0.05 for adults and a zero BAC for young people. 

“It’s clear this move will reduce death and injury and follows on from the reduction in the youth level to zero,” he said. “The HPA’s position is in line with that of its predecessor the Alcohol Advisory Council, which supported the lowering of the BAC level for adults to 0.5,” he said.

For further information or comment contact HPA Corporate Communications Manager, Lynne Walsh on 021 369 081.

Alcohol on television sports broadcasts

11 October 2013

A television viewer of Heineken Open Men’s Tennis Tournament 2012 was exposed to alcohol logos for 53% of the tournament’s collective broadcast time, according to researchers at Massey and Otago Universities.

The research, commissioned by the former Alcohol Advisory Council (ALAC) which has now been replaced by the Health Promotion Agency (HPA), put four major sporting events under the spotlight and analysed SKY Sport television coverage of the events to see how often viewers were exposed to alcohol promotions. The four events were the Rugby World Cup 2011 (the RWC), the Heineken Open Men’s Tennis Tournament 2012 (the Heineken Open), the Hertz Wellington International Rugby Board Rugby Sevens 2012 (the Wellington Sevens) and the New Zealand Cricket International Twenty20 (T20) and One Day International (ODI) 2012 matches.

Across the events, alcohol‐related billboards were visible to viewers for 30% of the 2011 Rugby World Cup (RWC) games, 9% (Wellington Sevens) of the televised broadcasts. The Wellington Sevens, the Heineken Open and the 12 games of the RWC had average billboard screening frequencies ranging from 64 times per hour to 180 times per hour.

Read the release »

Daylight saving means it's time to be SunSmart

27 September 2013

The arrival of daylight saving this weekend signals that ultraviolet (UV) levels are rising rapidly and it’s time for New Zealanders to be SunSmart. Kath Blair, the Health Promotion Agency’s (HPA) SunSmart manager says with the arrival of spring weather and the start of daylight saving, it’s tempting to get outside more.

"While our temperatures are still quite low, UV is already strong enough to cause sunburn if we don’t use sun protection for our skin. Sunburn is a big concern because it’s linked to melanoma, the deadliest form of skin cancer. And New Zealand has one of the highest rates of melanoma in the world."

Read the release »

North Island Alcohol Outlet Density

7 August 2013

New research looking at the relationship between alcohol outlet density and alcohol-related harm, commissioned by HPA and undertaken by Waikato University, has just been released.

Read the release »

‘Buck’s back’ fronting more heart and diabetes checks

1 July 2013

Former All Black captain Wayne ‘Buck’ Shelford is the face of a national awareness campaign to encourage people to visit their family doctor or nurse to get a heart and diabetes check. The campaign includes an advertisement featuring Buck as well as other well known New Zealanders including New Zealand actor Robbie Magasiva (ex- Shortland Street and Sione’s Wedding) and comedians Urzila Carlson and Raybon Kan began screening yesterday.

The campaign also includes press and radio advertising launched last week and has been developed by the Health Promotion Agency (HPA) with support from the Heart Foundation Diabetes New Zealand, and the Ministry of Health.

Read the release »

New tool to tackle impact of parental addiction on children

24 June 2013

The impact of parental drinking on children came under the spotlight today at the launch of a children’s book about a young girl whose father has a drinking problem.

Ruby’s Dad, by Frances Rabone, is a New Zealand children’s book that was launched today in Wellington. The book is a joint project between the Health Promotion Agency (HPA) and Skylight – a non-government organisation set up to support all ages through difficult change and loss.

The launch included a panel made up of people, including a mother and daughter telling personal stories of how they were affected by their parents’ drinking. The launch highlighted the impact of parental heavy drinking and other addiction on children, and the difficulty children faced processing their experience even after their parent(s) went into addiction treatment.

“The book is a powerful new tool that can be used to shift clinical practice in adult addiction services, family services, and services working with children so that the impact of addiction on children is reduced,” said HPA Principal Advisor Addictions, Sue Paton.

Read the release »

Read the e-book »

‘Say Yeah, Nah’ campaign launches

12 May 2013

Building on the success of the ‘Ease up’ campaign the new phase, branded ‘Say Yeah Nah’, launched on Sunday 12 May with a 60-second television commercial on main channels. This will be followed up by local communities leveraging off the national campaign with their own initiatives.

‘Say Yeah, Nah’ is a verbal shorthand people can use to refuse a drink or say no to another drink. Using the uniquely Kiwi expression is a way of saying no that people can identify with. It will make saying no more socially acceptable.

The aim of the campaign is to normalise more moderate use of alcohol. A significant barrier is the fear that people won’t be accepted by their mates if they decide they don’t want to drink or continue drinking. This fear of being socially excluded may stop people from moderating their drinking.

Resources are being developed for communities to leverage off the national campaign and develop local solutions for local issues. Other campaign elements - bus shelter advertising, street posters, digital and online advertising - will be progressively rolled out from late May onwards.

For more information

Read the media release »

Read the FAQs »

The Movement launches

24 March 2013

Smoking Not Our Future began in 2006, using celebrities to deliver messages about tobacco. Right from the beginning we planned to have a platform where youth could be more involved in the campaign.

On 24 March a new phase of the campaign launched with a television commercial featuring Piri Weepu in his hometown of Wainuiomata asking young people to join The Movement. The Movement is primarily an online campaign that aims to encourage Smoking Not Our Future's  88,500 Facebook followers to get more actively involved in helping New Zealand to become Smokefree by 2025.

Information on how to get involved in The Movement is at Young people can make their own Smoking Not Our Future poster or enter the Butt Snap photography competition.

New tool to monitor intoxication

26 February 2013

A new tool for regulatory and hospitality bar and door staff to monitor intoxication on licensed premises was rolled out at a Hospitality New Zealand breakfast meeting in Wellington this week.
Read the file »

Daylight saving heralds start of SunSmart time

27 September 2012

The arrival of daylight saving signals that ultraviolet (UV) levels are rising rapidly and it’s time for New Zealanders to be SunSmart
Read the file »