Immunisation Week is about raising awareness of the importance of immunisation to protect against serious illnesses. The theme of the 2018 Immunisation Week was promoting immunisation for older people (ie, influenza, shingles, tetanus and diphtheria) and encouraging immunisation across the lifespan.
It's an opportunity to celebrate the role of all health professionals working with older people, pregnant women, infants, young children, teenagers and parents to help keep our community well and healthy.
To port DHBs in suptheir planning for Immunisation Week 2018, HPA developed a new Digital Communications Toolkit to support regional promotions. The toolkit was designed to support DHBs to encourage greater awareness and immunisation uptake in their regions.
The toolkit includes tips and advice on promoting immunisation locally and includes links to immunisation resources and a range of digitals assets that DHBs can use on their online channels.
Messages include the importance of ensuring that you and your whānau are up-to-date with your immunisations to help protect against several serious diseases. It also focuses on the importance of immunisation during pregnancy to protect mum and baby against influenza and whopping cough.
Click on the heading below for 2018's key messages. You can also download a template media release for you to use in your region.
HPA can provide artwork files for some resources. The printing and production needs to be arranged locally. Artwork is subject to a conditions of use agreement and needs to comply with the National Immunisation Programme Brand Guidelines.
Contact Robyn to request artwork or if you have any brand queries.