In 2010, around four in five (79%) people agreed that smoking was a real problem in New Zealand, regardless of demographic background. Agreement was higher in 2010 than in 2008. In 2010, around four in five (79%) also agreed that that society disapproves of smoking. People appeared more polarised in 2010 in 2008, and Māori, Pacific, and those living in neighbourhoods of high deprivation showed lower agreement.