Skin cancer prevention

Evaluation of the 'Don't Let the Sun Get Under Your Skin' campaign

4 Jul 2014

The sun safety programme of HPA launched a campaign, ‘Don’t Let the Sun Get Under Your Skin’ (UYS), to promote sun-safe knowledge, attitudes, and behaviours among young New Zealanders. Two of the main campaign activities include events that feature the use of an ultraviolet (UV) camera to show young people the damage they have on their face from sun exposure and an UYS Facebook page. An evaluation of the UYS campaign was undertaken to explore any possible impact on the target audiences and to help guide the strategic direction of the youth sun safety programme.