Tobacco control

Face the Facts - campaign evaluation 2010

10 Nov 2010

Face the Facts was launched in April 2009 to present some hard-hitting facts about tobacco consumption in New Zealand.

This report outlines results from a survey that was designed to compare New Zealanders’ knowledge and beliefs about tobacco and its use, and attitudes towards tobacco regulations after Face the Facts had been in the media, with those measured in a benchmark survey undertaken before the strategy was launched.