Insights from women about drinking alcohol during pregnancy

This report discusses the findings of new qualitative research on insights from women about drinking alcohol during pregnancy. The research involved interviews with 24 pregnant women or recent mothers who either held the attitude that it’s not OK to drink at all or it’s OK to drink a little occasionally. Women were asked about: their attitudes and behaviours towards drinking alcohol during pregnancy, factors influencing drinking during pregnancy and the role of influencers (ie the people in their lives who provide information, advice and social pressure).