The Ministry of Health recommends the influenza vaccine to protect New Zealanders against the influenza virus. In the Health Promotion Agency’s 2012 Health and Lifestyles Survey, we asked New Zealanders aged 15 years and over about their uptake of, and attitudes toward, the influenza vaccine. It is important to understand the factors that contribute to people taking up the influenza vaccine to aid the development of effective health promotion strategies that will maximise influenza immunisation rates and minimise the spread of the disease.