The Health Promotion Agency/Te Hiringa Hauora (HPA) has been named Advertiser of the Year at last week's Beacon Awards.

 The award is based on the success of HPA's Pre-Testie Bestie alcohol and pregnancy behaviour change initiative, which took out four gold medals at the award ceremony in Auckland.

The awards are organised by the Commercial Communications Council, the industry association representing the interests of marketing communication agencies and highlight “smart and innovative thinking”.