The school-based immunisation programme provides recommended immunisations for children aged 11 and 12 years. The immunisation programme is delivered through schools or general practices. It is a convenient way for most families to ensure that their children are protected against serious diseases.
Children are offered their ‘Boostrix’ and ‘HPV’ Immunisations in Year 7 or Year 8 to protect against several serious diseases such as tetanus, diphtheria, whooping cough and most cancers caused by HPV.
- Boostrix Immunisation (or TDap) protects against tetanus, diphtheria and whooping cough, this boosts the protection children received through their earlier childhood immunisations. Boostrix is delivered as a single injection.
- Human Papillomavirus Immunisation (or HPV) protects against most cancers caused by HPV including cervical cancer and head, neck and throat cancers, which can affect men as well as women. It takes two doses to be protected against HPV. Those beginning vaccination at age 15 or older will need three doses.
Parents are invited to fill in the consent from and return it to school to allow their child to participate in their school immunisation programme.
HPV Immunisation Campaign
To support the return of the school-based immunisation programme, a second phase of the HPV Immunisation Campaign will be in market from 12 February until 31 March 2018. The initial campaign, which was launched last year, resulted in over 2/3 of parents consenting to their children being immunised at school with up to 64% of boys being immunised for the first time against HPV.
The marketing campaign is targeted at parents of children aged 11 and 12 years and highlights the risk of HPV infection, which is serious and can lead to cancer. It will include a varied media mix including TV OnDemand, radio, online advertising (video and content/digital display), search advertising and sponsored content, and will feature new creative. The primary message of the campaign focuses on protection against most cancers caused by HPV.
To help promote the immunisation programme, HPA developed a HPV Communications Pack for schools and immunisation coordinators to use to help create greater awareness in their local community. The pack includes a range of promotional materials and digital assets such as digital posters, a video advert, school inserts and banner adverts.
A Kura Kaupapa Māori HPV Communications Pack was also developed to support the delivery of the immunisation programme in kura or Māori immersion schools. This was the first time that these resources were made available in te reo Māori to help promote the programme in Māori immersion settings.
B4 School Checks
HPA has also developed a range of resources to support the B4 School Checks programme. The B4 School Check is a nationwide programme offering a free health and development check for 4-year-olds.
The B4 School Check aims to identify and address any health, behavioural, social or developmental concerns which could affect a child’s ability to get the most benefit from school. It’s also a great opportunity for children to catch-up on any infant immunisations they may have missed.
Download the consent forms:
Download the HPV Communications Pack:
- 2018 HPV Communications Pack (Promotional Material & Digital Assets) - Zip file
- 2018 HPV Communications Pack – Kura Kaupapa Māori (Promotional Material & Digital Assets) - Zip file
Download the HPV Radio adverts:
Parent (30 seconds)
Protect (30 seconds)
School-based Immunisation informational videos:
Immunise to protect against tetanus, diphtheria, whooping cough and HPV (new integrated Year 7 & Year 8 video) – English
Kura Kaupapa: Te Kano Ārai Mate ā-kura (new integrated Year 7 & Year 8 video) - Te Reo Māori
Immunise to protect against tetanus, diphtheria and whooping cough
Immunise to protect against HPV
HPV Immunisation consent form reminder advert
HPV Informational Video: HPV for boys and young men
For more resources and digital assets, please see our Immunisation Digital Communication Toolkit.
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