Vaping to stop smoking

The Health Promotion Agency/Te Hiringa Hauora (HPA) is working with the Ministry of Health on preparing information for the public on vaping as a way to stop smoking. 

A campaign will be developed to encourage smokers to switch to vaping and will be supported by information for the wider public on the risks and benefits of vaping.

Vaping as a way to stop smoking is one element of New Zealand's comprehensive approach to tobacco control, and has the potential to contribute to achieving the Government's goal of a Smokefree Aotearoa 2025. 

Campaign advisory group

For this work HPA has the guidance of an expert advisory group. They provide advice based on research and their significant experience with audience and stakeholder realities. Members of the group are:

  • Robyn Bern – Homecare Medical (Quitline)
  • Mihi Blair – Hāpai Te Hauora
  • Jane Chambers – Ministry of Health
  • Professor Janet Hoek – University of Otago
  • Rachael Kingsbury – Nelson Marlborough District Health Board (Te Whare Whānau - Motueka Maternity Unit)
  • Professor Hayden McRobbie – Clinical Advisor to the Ministry of Health
  • Dr John McMenamin - Primary Care Advisor to the Ministry of Health (Tobacco)
  • Maraea Peawini – Canterbury District Health Board (Te Hā – Waitaha)
  • QJ Satchell – NZVAPOR
  • Leigh Sturgiss – Ministry of Health.


We will be sending out a series of updates throughout the year. You can stay informed by signing up to our database:

  • Receive updates about the public information campaign.
  • Hear about new tools and resources.
  • Receive campaign materials to support your work.

Sign up here for our e-updates:


Previous e-updates:

March 2019 - Vaping to stop smoking - find out what we are up to

January 2019 - Vaping to stop smoking – NEW from the Health Promotion Agency

Contact us:

If you have any questions or want more information about the campaign, please send an email to