Inspiring all New Zealanders to lead healthier lives
Alcohol
Alcohol-related work forms a major part of HPA’s work programme.
Tobacco control
Smokefree/Auahi Kore is about all New Zealanders, including youth, whānau and communities, living a smokefree life.
Minimising gambling harm
Gambling harm can affect relationships, whānau, finances and hopes for the future. Is your gambling still just for fun?
Mental health
Good mental health and wellbeing are key aspects of the ways we live, work and play.
Nutrition and physical activity
We want New Zealanders to attain and maintain a healthy weight through improved nutrition and increased physical activity.
Skin cancer prevention
New Zealand has the highest rates
of melanoma skin cancer in the world.
Immunisation
HPA works closely with the Ministry of Health's immunisation team to provide communications and marketing support for its National Immunisation Programme.
Our new Stop Before You Start campaign aims to reduce smoking initiation by young adults aged 17 to 20 years.