Start to screen - Give your cervix some screen time

The cervix is tucked away, out of sight, out of mind. It’s easy to ignore and forget. But we want to change that.

We’re introducing New Zealand to their cervix, a mysterious thing hidden away, and not talked about. This campaign will bring the cervix into the spotlight and make it the hero. It will help empower women to take action and give their cervix some screen time.

Key Messages

Don’t ignore your cervix, give it some screen time
Your cervix is out of sight but it shouldn’t be out of mind
Most cervical cancer can be prevented with regular cervical screens
A healthy cervix is key to a healthy pregnancy
Your cervix is the lifeline to your whakapapa and future whānau
If you're 25 and over, book your cervical screen or for more information visit


The primary audience for this campaign is anyone with a cervix, including trans or non-binary people, aged 25 to 29 years.

The campaign has been designed to resonate with those population groups who are most impacted by cervical cancers, while remaining accessible to all who wish to engage with the cervical screening journey (including those aged 30 to 35 years).

Campaign channels

Help spread the word

It's time to welcome New Zealand to their cervix.

Resources such as videos, posters and online banners are available for community organisations and others to promote the campaign in their local communities.