This evaluation highlights the long term impact of the successive Stroke F.A.S.T campaigns, run since 2016. The St John Ambulance Service data from 111 calls has demonstrated the impact of consecutive campaigns, with an increase in the number of 111 calls for suspected stroke, and the average number of daily calls has increased over time. This analysis indicates the increase in calls is likely due to the impact of successive national campaigns, rather than an underlying positive trend over time.
This evaluation shows the effectiveness of the campaign, particularly around the increasing awareness of signs of stroke for Pacific peoples. The increased awareness of the signs of stroke promoted in the F.A.S.T message is now similar for Māori, Pacific peoples, and non-Māori/non-Pacific respondents. There is still a need to improve awareness that any one of the key signs of stroke is required to call 111, as 41% of survey respondents still believe more than one sign is required, or are unsure.