Smokefreerockquest – a New Zealand Institution. The value of sponsorship as a marketing tool. In the Loop
27 Apr 2012
HSC occasionally uses sponsorships as part of its marketing and communications strategies. Why? Because events can be an exciting and invaluable vehicle for delivering HSC’s health messages.
This In the Loop looks at Smokefreerockquest as an example of what can be achieved through sponsorship of events.