ALAC has extended the focus of its Youth Drinking Campaign to include the parents and caregivers of teenagers. In this regard, a communications programme targeted at the parents of Youth, 14 to 18, was launched on Sunday, April 16 2000.
This report presents the results of a Benchmark survey of parents of 14 to 18 year old Youth conducted prior to the commencement of the campaign. As such, it provides a baseline for the evaluation of the campaign. Online version only.