The Health Promotion Agency/Te Hiringa Hauora (HPA) has been named Advertiser of the Year at last week's Beacon Awards.
The award is based on the success of HPA's Pre-Testie Bestie alcohol and pregnancy behaviour change initiative, which took out four gold medals at the award ceremony in Auckland.
The awards are organised by the Commercial Communications Council, the industry association representing the interests of marketing communication agencies and highlight “smart and innovative thinking”.
The Pre-Testie Bestie social media campaign was a finalist in four categories - Best Use of Content, Best Use of Video, Best Use of Social and Best Use of Insight – and had a clean sweep winning gold in every category.
The win follows Pre-Testie Bestie’s success in the Axis Awards in March this year (along two other HPA campaigns - The Department of Lost Nights and Issues/Tissues).
HPA won Advertiser of the Year, sponsored by Google, which is given to the advertiser that is the most outstanding performer on the night and is based the weighted value of Gold and Silver Beacon Awards won by the advertiser.
Commenting on this year’s campaigns and entries, Convenor of Judges Derek Lindsay said: “The standard of entries and finalists clearly surpassed that of the last few years.
“We saw greater innovative thinking from many agencies and advertisers, along with better written entries, resulting in more Gold awards and a close-run race for this year’s Best in Show.”
FCB, the advertising agency that works with HPA on alcohol and mental health behaviour change initiatives, won 14 gold awards as well as Best in Show.
For more information see https://commscouncil.nz/major-award-winners-2019-beacon-awards-in-association-with-nzme/