What does HPA do?
Our work ensures:
- people are more aware, motivated and able to change their smoking behaviours
- environments and communities better promote and protect New Zealanders from tobacco-related harm.
By choosing to be smokefree, supporting people to quit, and creating smokefree events, parks and sports grounds, together we can achieve the vision of a Smokefree New Zealand by 2025.
HPA is working towards a Smokefree New Zealand by 2025. Our work contributes to this goal through our mass media campaigns, community projects, information and resources. So that more people are smokefree and protected from the harm of tobacco. A Smokefree Aotearoa means that our families and whānau are smokefree and protected from the harm of tobacco.
Smoking is one of the leading preventable causes of early death in New Zealand. We are one of many organisations working toward the Government’s goal that New Zealand be smokefree by 2025. We are all working towards a smoking rate of less than 5% of the population.
By choosing to be smokefree, supporting people to quit, and creating smokefree events and smokefree environments such as parks and sports grounds, we can achieve the vision of a Smokefree Aotearoa by 2025.
We contribute to Smokefree 2025 by focusing on key population groups, particularly Māori (with a focus on young Māori women), Pacific peoples, and young adults.
We undertake a wide range of research and evaluation as part of our tobacco control work. This includes the New Zealand Youth Tobacco Monitor (NZYTM), a national school-based monitor made up of the ASH Year 10 Snapshot and our Youth Insights Survey (YIS).
We also collect and disseminate tobacco-related information through the nationally representative Health and Lifestyles Survey and the New Zealand Smoking Monitor.
We share research by collecting data from 11 different sources into one convenient website – the Tobacco Control Data Repository.
We organise regional seminars and webinars for the tobacco control sector to hear about new projects, national directions, and ongoing developments. These seminars are open to anyone contributing to the Smokefree 2025 goal.
Through smokefree.org.nz we provide information and advice about smokefree environments, the health effects of smoking, and where to seek support to stop smoking. This includes your home, your car, schools, workplaces and the community as a whole.
The website has resources that you can share with your community including your family, workplace, sports club, community group, or school.
We contribute to Smokefree 2025 by communicating with and supporting key population groups, particularly Māori (with a focus on Māori women), Pacific peoples, and young adults (17 to 24 years), to choose a smokefree lifestyle.
Research shows that if you can stay smokefree until you’re 24-years-old then you’re unlikely to start smoking. Therefore, we focus on stopping young adults from becoming regular smokers.
More young Māori women (18 to 24 years) smoke than non-Māori women of the same age. Our tobacco control work focuses on Māori women in communities where smoking rates are high. We work with existing programmes and services to support their journey to quit.
Young people (12 to 17 years) are an important audience for smokefree messages. Evidence shows that young people are less likely to engage in risky behaviours, including substance use, if a range of individual, family and school, peer and community protective factors are present. They are also less likely to take up smoking if they hold anti-tobacco and pro-smokefree attitudes and are surrounded by people who do not smoke. To support this, we work in partnership with Rockquest Promotions to sponsor Smokefreerockquest and Smokefree Tangata Beats to share these messages with young New Zealanders.